Evaluation

The Sun and The Rain - Madness - Finished Product

This is the final cut of our music video.

Completed Website

http://www.wix.com/willjkell/madness1

This is the link that takes you to our website.

Digipak complete

*inside right (behind CD) - back cover - front cover - inside left*

Here is the finished article! Overall we are very pleased with the outcome of our digipak. We had previously stated that we wished to continue with a similar 'feel' for the digipak, website and video itself. We feel this has been made successful through incorporating sepia tones and preserving the heavy shadowing, which leads to association between each of them. Clearly it was important that we listened to our audience and provide them with what they wished to see most, which we did through the process of deciding on covers - and to deepen the sense of synergy surrounding the product, we have promoted the band's website on the back of the album.

Digipak finalised

After finding the public's - specifically those within range of our target audience (16-26) - general opinion, we have decided that the sharper image will serve as the back cover to our digipak and that we will include the third in the enclosed booklet. Work on the covers has begun and will be completed in the coming days.

Re-shoot Success

On Tuesday the 25th we went back to our location to do some more filming. We decided to do a re-shoot after we had seen what our music video looked like. Some of the shots were either too jittery or too dark for us to see the actor. We looked to address these problems in our re-shoot. This time we did more shots using the tripod rather than before when we used handheld shots. After re-doing the shots they looked much better than our previous shots, when we started to edit them. We also managed to do some extra shots which we have used in our music video. Overall the filming went well and we are pleased with the new shots.

Update

Having uploaded our footage into Final Cut Express and started the editing process, it has come to our attention that a few of the preliminary shots - particulary tracking shots in the middle of the song - are not up to standard and for the sake of continuity and general editing quality we have scheduled a re-shoot for January 25th. Shots with Christmas lights involved came out well and will not require re-doing, which is fortunate considering they won't be there anymore!

It will mean that editing will become our top priority over the next couple of weeks in order to keep up to speed, however it is nothing beyond our control.