I found the video to be accurate in that it followed typical conventions of its particular genre of music video. There were fast paced edits utilised to match the tempo of the song where it was appropriate and in turn longer shots were used when the song did slow. The fact that it is a video with a quirky narrative illustrates the attention that has been paid to making sure that the video targets a desired audience and that it 'fits' into the typical expectations of this genre. Also - the use of lighting in the scenes showing the man in a jacket and is an effective way of developing the story.
I'm not as keen on the use of a fight scene and aim to avoid it in my own piece as, is so often the case if not done right, it lacks in authenticity and seems to jar the flow of a narrative. The video has shown me the importance of precise editing and how it needs to reflect the pacing of the song. As our song is fairly up beat - our use of editing needs to match it.
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