Friday, 12 November 2010

Gnarls Barkley - Crazy

Gnarls Barkley's music video for "Crazy" is done in the style of the Rorschach inkblot test which is animated, mirrored inkblots morph into another, while taking on ambiguous shapes. Both Cee-Lo and Danger Mouse appear in the shapes, as do the band's gunshot/heart logo, "Satan", a cranium and various animals, including, birds, bats, spiders, centipedes and insects.

The inkblot illustrations were done by art director and motion graphic designer Bryan Louie, whose other works include commercial campaigns for the Scion tC. The music video for "Crazy" was directed by Robert Hales, who had previously directed music videos for Jet, Nine Inch Nails and Richard Ashcroft, amongst others.
The video was nominated for three 2006 MTV Video Music Awards: Best Group Video, Best Direction, and Best Editing, and won the latter two. It was also nominated for a 2006 MTV Europe Music Award for Best Video, but lost to "We Are Your Friends" by Justice vs. Simian.

It can be argued that this particular music video is a performance video because it shows the two band members: Danger Mouse and Cee-Lo Green. However it is a unique concept because of the use of animation in the style of ink images. The video shows a constant white background with the ink of the images on top. The video itself is very unique because it has not been done before which is why the song itself is so popular. Also because it is so unique many people are drawn towards it because no other video is like this one. We would like to make a unique music video however not in the style of Gnarls Barkley with imagery but with a concept not done before.

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