Monday, 6 December 2010

Audience Research

These are our results from our questionnaire. Our target audience is male and aged 16-19 so we felt it would be better to ask people who were this age, even though we asked some older people, so we could get an understanding of our target audience and what they want in a music video.

How old are you?
16-19 - 8
20-26 - 2

Gender?
Male - 5
Female - 5

What is your favourite type of music video?
Narrative - 5
Parody/pastiche - 0
Unique concept - 4
Performance - 1

Do you prefer music videos that are lyrically relevant or that are abstract?
Lyrically relevant - 6
Abstract - 4

What kind of music video do you prefer?
Slower/calm - 6
Fast/energetic - 4

What aspects of music videos that you like do you feel make it interesting to watch?
Artist
Something to stimulate the mind
Good story to capture the audience
Singer
A story that fits with the lyrics
Showing the artist
A story to follow
Random imagery that doesn't make sense
Colourful
A unique style

What is your favourite music video?
Peter Gabriel - Sledgehammer
Bruno Mars - Just the way you are
Robbie Williams & Gary Barlow - Shame
Snow Patrol - Chasing Cars
Michael Bublé - Hollywood
Pendulum - Slam
Enrigue Iglesias - Hero
The Script - Breakeven
A-ha - Take on me
Jamiroquai - Virtual Insanity

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